Emar Online Technology Ltd
Internet/e-Commerce | Foreign Company / Rep. Office | 100 - 4992009-5 - Now Senior Product Manager |Product Marketing Department
Beijing | Full-time
Product Manager/Brand Manager/Supervisor
Senior Position (Non-managerial)
Overall product positioning, platform operations, and marketing management
a) Product planning, functional improvement, RND coordinating, and promote the development of self-service merchants(advertisers) and publishers(affiliates) in all ways
b) Responsible for enhancement of Indicators of Activity, Indicators of Ops, Structural Indicators of Account Attributes, and compilation of weekly ops reports
c) Develops the cooperation opportunities with upstream and downstream industries even with main players in the area of Affiliate Marketing
d) Enhance YIQIFA’s brand image as the NO.1 in AM by utilizing means of event marketing and email marketing etc; effectively manages the market budget and leads the innovative pricing studies (CPM/CPT/CPC/CPA/CPS/CPI…)
a) Product planning, functional improvement, RND coordinating, and promote the development of self-service merchants(advertisers) and publishers(affiliates) in all ways
b) Responsible for enhancement of Indicators of Activity, Indicators of Ops, Structural Indicators of Account Attributes, and compilation of weekly ops reports
c) Develops the cooperation opportunities with upstream and downstream industries even with main players in the area of Affiliate Marketing
d) Enhance YIQIFA’s brand image as the NO.1 in AM by utilizing means of event marketing and email marketing etc; effectively manages the market budget and leads the innovative pricing studies (CPM/CPT/CPC/CPA/CPS/CPI…)
2008-6 - 2009-4 Product Manger
Beijing | Full-time | Platform & Product Department
Product Manager/Brand Manager/Supervisor
Mid Career(2+ years experience)
Program I SEM Manager 1.0, China's 1st Search Marketing Management tool which has intetrated with GOOGLE & BAIDU's API
Program II YIQIFA 3.0, the largest Affiliate Marketing Platform in China
Program II YIQIFA 3.0, the largest Affiliate Marketing Platform in China
Websun Softcom Technology Ltd
Telecommunications (Equipment/Operation/Value-Added Service)2005-7 - 2008-5 Assistant Product Marketing Manager
Quanzhou | Full-time
Product Manager/Brand Manager/Supervisor
Mid Career(2+ years experience)
Product Planning 30%
1. Form an application perspective by reasonable analyses of the Company's products, and provide RnD with research and development framework, UI design, PRD
2. Track product development process to ensure the product development progress and results within the intended target and new product tests successful before launches
3. Plan new products in the mid- and long-term while continuously improving the present product lines to seek new opportunities in the industry of mobile commerce
Requirements Management 20%
4. Requirements collection and analysis for existing products’ improvement and new product planning
5. Product definition, version control and change management
6. Define and maintain the feature list and requirements tracking matrix for new/existing products
Marketing Planning 20%
7. Responsible for the product life cycle mgmt, product line profitability, incl. launches preparation / resources allocation / product pricing / channel policy / marketing and promotion strategies
Sales Support 10%
8. Develop sales model, marketing materials (manual / success stories, etc.) and solutions
9. Responsible for agents, partners and internal staff’s product-related training
10. Sales support and tender coordination for key accounts and typical projects
Market Intelligence 10%
11. Competitor analysis / tracking for product improvement and optimization and compilation of Industry Weekly Updates for senior management i.e. "leaders" mail group
12. Attend the industry forum, opponent activities etc with Marketing and PR, and generate formal reports
13. Market research and analysis for ad-hoc projects and output thematic analysis report
14. Identify market opportunities, and analyze environment to create ideas for product development
Knowledge Management 10%
15. Create and improve business-related templates and processes; manage and utilize product version, important fixes, interface tools, technical materials
16. Knowledge acquisition, mining, sorting, storing, disseminating, sharing, utilization and creation; knowledge management platform (KMP) planning and implementation
17. Manage training resources both internally and externally and technical exchanges with partners
1. Form an application perspective by reasonable analyses of the Company's products, and provide RnD with research and development framework, UI design, PRD
2. Track product development process to ensure the product development progress and results within the intended target and new product tests successful before launches
3. Plan new products in the mid- and long-term while continuously improving the present product lines to seek new opportunities in the industry of mobile commerce
Requirements Management 20%
4. Requirements collection and analysis for existing products’ improvement and new product planning
5. Product definition, version control and change management
6. Define and maintain the feature list and requirements tracking matrix for new/existing products
Marketing Planning 20%
7. Responsible for the product life cycle mgmt, product line profitability, incl. launches preparation / resources allocation / product pricing / channel policy / marketing and promotion strategies
Sales Support 10%
8. Develop sales model, marketing materials (manual / success stories, etc.) and solutions
9. Responsible for agents, partners and internal staff’s product-related training
10. Sales support and tender coordination for key accounts and typical projects
Market Intelligence 10%
11. Competitor analysis / tracking for product improvement and optimization and compilation of Industry Weekly Updates for senior management i.e. "leaders" mail group
12. Attend the industry forum, opponent activities etc with Marketing and PR, and generate formal reports
13. Market research and analysis for ad-hoc projects and output thematic analysis report
14. Identify market opportunities, and analyze environment to create ideas for product development
Knowledge Management 10%
15. Create and improve business-related templates and processes; manage and utilize product version, important fixes, interface tools, technical materials
16. Knowledge acquisition, mining, sorting, storing, disseminating, sharing, utilization and creation; knowledge management platform (KMP) planning and implementation
17. Manage training resources both internally and externally and technical exchanges with partners
Huawei-3Com Technology Co., Ltd.
Telecommunications (Equipment/Operation/Value-Added Service) | Joint Venture | 1000+Company Profile:
Huawei-3Com aims to achieve worldwide IP networking market leadership by providing global customers with a full range of networking products and solutions and fast, responsive and customized product development to meet the exact requirements of its partners and customers. It offers a full portfolio of IP-based networking solutions, including enterprise routers, switches, security, SOHO products, Voice/Video products and wireless LAN.
2004-10 - 2005-6 SOHO & SMB Pricing Specialist
Hangzhou | Full-time | Pricing Centre | Pricing Committee
Marketing and Sales Specialist
Entry Level(less than 2 years experience)
Work throughout the product life-cycle from conception through introduction to evolution (IPD: TR1 to TR6) by pricing supportand related pricing fomula's & models' research & development.
Responsible for driving a successful position in the market by ensuring that all product lines meet and beat their targets and grow faster than those of our competitors.
Support the sales activities through special pricing planning, analysis and control striking the right balance between growth and profitability for the business.
Develop and execute JVCO pricing strategy and pricing approval policies to achieve the segments' financial targets by keeping close interfaces with PDT & senior management.
OEM in/out pricing i.e. TP making for all H3C’s OEM partners like Huawei, 3Com, NEC, Siemens, etc., incl. diverse pricing for their own hub centers located at different countries.
Provide pricing analysis (win/loss, etc) of bids and tenders with Sales, Marketing in the development of viable margin plan and draft temporary prices for leadership’s review before new product pricing authorised at some special programs.
Ensure prices of new products screened & authorised by Pricing Committee before launching and update them regularly according to the ASP.
Suggest for related depts by in-depth cost trend and forward pricing analysis through close interlocks with purchase, marketing, R&D and finance to improve and achieve the segment’s financial margin target.
SPQ margin analysis for decision making of leadership before special quotation of significant and meaningful project that will contribute to further market development.
Develop new tools, templets and processes to improve efficiency and effectiveness of the pricing approval and decision making process.
No comments:
Post a Comment